My prototype IPad application. Print changing but staying the same.

Front tablet page layout for IPad.

Scrolling up of the page below into document flow.

3rd page scrolled up by using my fingers.


These are three sample very basic page layout templates I have developed as a fast example of a magazine tablet layout. This design type and information flow is very prelavent today in digital magazine publishing. The screen shots are taken directly from my IPad as part of my work in progress as a mock up for a potential client. This will be used as a base for their magazine publication and instead of my placeholders their content will fit into this template architecture for downloading from the Apple newsstand, Amazon or other digital stores.

This very basic example is used to highlight how clients still see traditional magazine page layout as relevant and necessary for a modern consumer despite the medium of distribution changing. This is an approach nearly all print based magazines are taking using the new tablet platforms such as the IPad to deliver their existing media brands.

This leads one to question what is changing as this layout is typically very traditional, simple, well balanced and grid based. The integration of other media forms such as audio, video and social media into packaged magazine applications extend the possibilities of traditional publishing but often the magazines are laid out very much in the traditional format as my quick example shows.

My point with this part of my sketchbook is that I can quickly take a formal print based design structure and quickly adapt that for presentation and interaction in a new medium for delivery on a new device such as an Ipad or other tablet. The possibilities seem to flow from print's integration with other media types on these devices to extend the functionality of the page into more areas rather than reinventing notions of design. The underlying design , certainly in terms of client expectation and existing consumer magazine brands is still rather traditional although how one interacts with a screen is slightly different from the printed page although not hugely.

So whilst print may be deemed as being in a very different environment today it still seems currently that the formal attributes of clear architecture and balanced cohesive streamlined information flow still hold sway. I felt this was an interesting balance to all of my previous posts and a strong example of my using print in conjunction with new technology. It was also good evidence that prints solid history of core architectural design principles and narrative seems to be the one that the other media types such as audio and video etc want to engage with not dramatically alter.



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